We've rounded-up the research around mobile, online, Black Friday and holiday shopping this year. 2013 is the first year that Internet shopping intentions are higher than brick and mortar discount stores.
According to Deloitte 47% intend to shop on the Internet over the holidays 44% in discount stores and 28% in traditional department stores.
Deloitte’s Holiday survey found that consumers will primarily use smartphones to find store locations (56 %), research prices (54 %), gather all of the product information (47%) and browse product lines (45 %). They also found that two-thirds (63%) of tablet owners plan to use their tablets for holiday shopping this year, with “shop or browse online” ranking as the No. 1 activity.
According to the recent CEA (Consumer Electronics Association) management conference, 74 percent of the people surveyed across the country will be buying CE products as gifts this year, dropping about one-third of the gift budget on the products. The average gift budget is $1,431.
Another survey stated, 49 percent of smartphone and tablet users intend to use their mobile devices to search for and/or buy gifts, and 36 percent plan to do more shopping via their devices this year than last.
66% of 18-34 year old smartphone or tablet users saying they will be using their devices to shop online this holiday season.
37 % of smartphone/tablet users will abandon sales to shop elsewhere if a retailer’s mobile site or mobile application doesn’t load within three seconds. The number who will abandon sites rises to 45 percent for smartphone/tablet users aged 18 to 34. One second too long and they’re lost to the competition
Mobile shoppers are expected to spend 32.5% more than the average shopper this holiday season, and 52% of tablet owners say they will use them to make a holiday purchase.
Researchers found that people will do their holiday shopping in all of the environments – in-store, PC, mobile – and 80 percent will use more than one channel/device simultaneously.
A recent survey of nearly 1,000 wireless subscribers by Asurion, the global leader in technology protection services, found the following:
- 58 percent say their smartphone is “very important” for Black Friday shopping
- Smartphone owners have three or four shopping apps on their device, and 62 percent intend to use those apps to make holiday purchases.
- 46 percent will research product information from their smartphone.
- 35 percent will save money by finding discount codes and coupons from their smartphone.
eMarketer found that 76 percent of smartphone owners will use the device when shopping this holiday season, up 17 percent from last year. In fact, one in four smartphone owners plan to use their devices to make a purchase, up 21 percent from the prior year.
Although all the numbers don't match up from different surveys they do show a huge increase in mobile, tablet, smartphone and desktop online shopping.