BlackBerry and RIM are trying to get back into the smartphone game. What better way to garner attention than to buy an ad during the Super Bowl?
RIM will be paying millions of dollars for a spot during the game to promote BlackBerry 10 Most big device companies like Samsung usually stays quiet about how much they pay and when they will appear in a Super Bowl commercial. Last year, the Samsung Galaxy Note kicked off its season and United States during the Super Bowl.