Recent reports show that smartphone marketshare in the United States is 62.5% with Apple's iPhone in the lead. Those other 37.5% remaining may be wondering if they really need an iPhone or smartphone at all.
The biggest barrier to buying a smartphone for many of the people, I have interviewed is the monthly price. If you get a plan from a major carrier such as AT&T or Verizon, you can expect to pay close to $100 a month for a plan. You can get better deals from T-Mobile, but you will have to pay for the smartphone or iPhone upfront or in installments.