IBM's Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed Cyber Monday shopping trends with an increase in mobile shopping especially via the iPad and iPhone.
Cyber Monday 2012 Compared to Cyber Monday 2011:
On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.
Gene Munster at Piper Jaffray surveyed 216 mobile phone users in a food court in Minneapolis. iPhone, BlackBerry and Android owners voiced their next phone purchase preference and the winner is the iPhone 5. Not only iPhone owners plan to...
There may be a new mobile ad network on the block in your neighborhood.To be seen locally, mobile advertising network Adzookie is offering to pay mortgages. To get the paid-mortgage privilege, your house is painted and turned into a giant...
Most mobile ads take up valuable game-playing space. At Game Developers Conference in San Francisco, a new gaming ad platform, Tap Me, especially designed for mobile games, launches today. Tap Me was developed by game developers with the advertising integrated...
Retailers with super mobile/social media commerce will have an advantage this holiday shopping season because smartphone users are getting smarter when they shop. Mobile shoppers search for product prices, information, and see what other stores have in stock while they're...
The latest Millennial Media SMART Report features a quarterly review of campaign targeting and engagement data as well as advertising vertical rankings and growth. Entertainment and finance grew the most.Many moms have smartphone and are using them often. Thirty-two percent...
The mobile advertising industry has moved ahead from the trial and experimental phase and many brands are now spending significant sums on mobile campaigns on a regular basis. Global mobile ad revenues will be worth US$3.5 billion in 2010...
At the Interactive Advertising Bureau’s Mixx Conference in New York City, Twitter COO Dick Costolo, introduced Promoted Accounts to automatically suggest that users follow brands with similar interests. Advertisers will pay for the service. Twitter has surpassed MySpace and is...
Research In Motion launched its own advertising service for the BlackBerry Application Platform. The platform brings together multiple ad networks and only requires a few lines of code. Through this program, developers have access to RIM’s many advertising network partners...
ABI Research predicts that businesses will spend $1.8 billion on location-based advertising by 2015. The US mobile market is fragmented, but full of new services and experimentation. Location-based ads are fueled by GPS, Wi-Fi, and Cell-ID. The most successful campaigns...
The Audit Bureau of Circulations' interactive unit, ABCi, announced it is working with Handmark to offer detailed, audited mobile usage statistics for publishers and advertisers.Audited mobile app usage statistics are among the important metrics that now can be found on ABC...
Last month at Google I/O, Goggle shows a new mobile advertising format, click-to-call for apps and mobile website content that is now live and ready for mobile apps too. The click-to-call feature is now fully live and available to AdWords...
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