Recent Entries in mobile advertising
iPhone 5 Even More Popular than Android and BlackBerry in Minneapolis
Gene Munster at Piper Jaffray surveyed 216 mobile phone users in a food court in Minneapolis. iPhone, BlackBerry and Android owners voiced their next phone purchase preference and the winner is the iPhone 5. Not only iPhone owners plan to buy the iPhone 5 but Android and BlackBerry owner…
Adzookie Mobile Ads Paint the Town Maybe Your House & Pay Your Mortgage
There may be a new mobile ad network on the block in your neighborhood.To be seen locally, mobile advertising network Adzookie is offering to pay mortgages. To get the paid-mortgage privilege, your house is painted and turned into a giant billboard for Adzookie. "The response has been overwhelm…
Tap Me Taps into New In-Game Ad Platform
Most mobile ads take up valuable game-playing space. At Game Developers Conference in San Francisco, a new gaming ad platform, Tap Me, especially designed for mobile games, launches today. Tap Me was developed by game developers with the advertising integrated into the game. Tap Me's c…
Mobile & Smartphone Holiday Shoppers Will Spend $127 Billion, Says IDC
Retailers with super mobile/social media commerce will have an advantage this holiday shopping season because smartphone users are getting smarter when they shop. Mobile shoppers search for product prices, information, and see what other stores have in stock while they're in the store shopping…
Entertainment & Finance Top Mobile Ad Verticals, Says Millennial
The latest Millennial Media SMART Report features a quarterly review of campaign targeting and engagement data as well as advertising vertical rankings and growth. Entertainment and finance grew the most.Many moms have smartphone and are using them often. Thirty-two percent of moms own a…
Mobile Ad Rev to Reach $3.5 Billion in 2010, More Successful, Says Informa Telecoms
The mobile advertising industry has moved ahead from the trial and experimental phase and many brands are now spending significant sums on mobile campaigns on a regular basis. Global mobile ad revenues will be worth US$3.5 billion in 2010 according to research from Informa Telecoms & Media. …
Twitter is Now #3 Social Media: Launches Promoted Accounts
At the Interactive Advertising Bureau’s Mixx Conference in New York City, Twitter COO Dick Costolo, introduced Promoted Accounts to automatically suggest that users follow brands with similar interests. Advertisers will pay for the service. Twitter has surpassed MySpace and is now the third …
BlackBerry Adds BlackBerry Advertising Service with Mutiple Ad Networks
Research In Motion launched its own advertising service for the BlackBerry Application Platform. The platform brings together multiple ad networks and only requires a few lines of code. Through this program, developers have access to RIM’s many advertising network partners and …
Location-Based Advertising to Reach $1.8 Billion in 2015, Says ABI
ABI Research predicts that businesses will spend $1.8 billion on location-based advertising by 2015. The US mobile market is fragmented, but full of new services and experimentation. Location-based ads are fueled by GPS, Wi-Fi, and Cell-ID. The most successful campaigns use a mix of some or…
Audit Bureau of Circulation to Add Handmark Audtited Mobile Usage Stats for Pubs and Ads
The Audit Bureau of Circulations' interactive unit, ABCi, announced it is working with Handmark to offer detailed, audited mobile usage statistics for publishers and advertisers.Audited mobile app usage statistics are among the important metrics that now can be found on AB…
Google Adwords Click-to-Calls on Mobile Apps an’ Content
Last month at Google I/O, Goggle shows a new mobile advertising format, click-to-call for apps and mobile website content that is now live and ready for mobile apps too. The click-to-call feature is now fully live and available to AdWords advertisers. This expands on the popular click-to-call on m…
No Mo’ Outside Analytics Says Apple to Devs: iAds Added Edge
Apple has changed iPhone Developer Program License Agreement to stop third-party analytics firms from collecting iPhone application user or device data.This move could give Apple's new iAd program a bigger slice of the Apple Ad pie. iAd sales are at $60 million. Developers earn 60 percent of all iA…
iPhone, BlackBerry and Android Top Mobile Mix Ads, Says Millenial Media
Millennial Media launched the second monthly Mobile Mix: the Device Index for April, which showed iPhone in the top sport, followed by BlackBerry with a many new Android smartphones including the Nexus one, G2 Touch and Motorola Cliq. the top 20 mix. RIM remained the second largest OS on the networ…
iPad & PSP 20% of Mobile Ads, Android Up 72%, BlackBerry Up 25%, Says Millennial
Connected Devices like the iPad and Sony PSP displayed more than 20 percent of the ad networks' ad impressions in March reports Millennial Media. Android ad requests grew 72% month over month, and global RIM ad requests grew 25% in March.Highlights from the March report include: U.S. Device impr…
Mobile Ad Netowrks Support Haiti with Mobile Ad Campaign
The largest mobile fund-raising effort was made possible through several mobile ad networks AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks. They were approached by mGive-Mobile A…
BlackBerry, iPhone, Android, WinMo, Ovi App Shazam Shazams Men Wear the Pants, Khaki Dockers Pant GiveaWay
Dockers and Shazam have developed a way allows viewers who watch the new Dockers "Men Without Pants" TV commercial to use their smartphones for more "engagement," The new commercial debuts during the Super Bowl XLIV broadcast on February 7 on CBS, the first Dockers …
Symbian Top Phone Top Ad Performer, iPhone Out-Performs WinMo, Android, Palm and BlackBerry, Says Smaato
Symbian phones were the best performers followed by iPhone, Windows Mobile, Feature Phones and Android in the Smaato Mobile Advertising Metrics. BlackBerry came in last. The Smaato Metrics show Click Through Rate (CTR) Index by handset operating system "The Smaato Metrics provide key findings for…
Admob Adds Ad Unit for Android
AdMob has added an advertising unit for Android applications. The first developers to leverage AdMob's new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. AdMob's new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of …
49% Increase in Mobile Buzz Advertising, Says Buzz City
The BuzzCity Mobile Advertising Index for Q4 2008 showed an almost 50 percent growth in paid banner advertisements in the U.S. during the last three months of the year. BuzzCity Global Mobile Advertising Index The following statistics show paid advertising banners delivered in the fourth quarter of …
Stella McCartney Mobile Campaign from Millenial Media
Mobile Ad network Millennial Media, luxury lifestyle fashion brand Stella McCartney has teamed for mobile marketing. The campaign, which launches today, and continues through the end of January 2009. Created by Millennial Media, the campaign seeks to build awareness and consumer interest …
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