The Interactive Advertising Bureau released "A Mobile Advertising Overview," a report about the mobile advertising platform that outlines a broad spectrum of opportunities for marketers and agencies. The report: Educates media companies, agencies, marketers and users about how advertising...
Celltick, a mobile idle screen marketing solution, is partnering with San Francisco-based Greystripe, ad-supported mobile games distributor. The partnership will see the two companies team up to distribute advertising-funded games for mobile devices through Celltick's innovative LiveScreen Media platform.LiveScreen...
Greystripe is opening up that their in-game mobile advertising for iPhone game and application developers. Greystripe now offers iPhone game developers an SDK which integrates advertising and reporting APIs and creates the opportunity to make money off every use of...
On-Device Portal Company (ODP), Action Engine Corporation, and Millennial Media, cross-platform mobile advertising company will integrate Action Engine's in-application Mobile Advertising Engine (MAE) technology with Millennial Media's premium MBrand network. The integration enables Millennial Media to support of advertising...
Apisphere, a mobile location-awareness services provider has partnered with interactive advertising network BuzzHub to create a location based media delivery platform for mobile devices. BuzzHub will be integrating Apisphere's location-awareness intelligence with its electronic kiosk-based ad serving technologies to create...