Men's Health has partnered with SnapTell, the leading provider of image recognition-based mobile marketing solutions, to create the first fully interactive advertising magazine in America. Men's Health's July/August summer issue, hitting newsstands June 24, will feature enabled or "live" ads...
IceBreaker Inc., announced a new interactive mobile advertising feature called Golden Ticket which is now an integral part of the Crush or Flush community. Crush or Flush is a social network where members meet people, chat and flirt by browsing...
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion...
Tesco Mobile has published a detailed media pack for agencies and brands based on a trial, which was managed by mobile services company, InfoMedia Services. They have confirmed Tesco Mobile’s WAP portal to be a responsive advertising medium for major...
Twenty-three percent (58 million) of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million)...