The latest Millennial Media SMART Report features a quarterly review of campaign targeting and engagement data as well as advertising vertical rankings and growth. Entertainment and finance grew the most.Many moms have smartphone and are using them often. Thirty-two percent...
The mobile advertising industry has moved ahead from the trial and experimental phase and many brands are now spending significant sums on mobile campaigns on a regular basis. Global mobile ad revenues will be worth US$3.5 billion in 2010...
At the Interactive Advertising Bureau’s Mixx Conference in New York City, Twitter COO Dick Costolo, introduced Promoted Accounts to automatically suggest that users follow brands with similar interests. Advertisers will pay for the service. Twitter has surpassed MySpace and is...
Research In Motion launched its own advertising service for the BlackBerry Application Platform. The platform brings together multiple ad networks and only requires a few lines of code. Through this program, developers have access to RIM’s many advertising network partners...
ABI Research predicts that businesses will spend $1.8 billion on location-based advertising by 2015. The US mobile market is fragmented, but full of new services and experimentation. Location-based ads are fueled by GPS, Wi-Fi, and Cell-ID. The most successful campaigns...