The Audit Bureau of Circulations' interactive unit, ABCi, announced it is working with Handmark to offer detailed, audited mobile usage statistics for publishers and advertisers.Audited mobile app usage statistics are among the important metrics that now can be found on ABC...
Last month at Google I/O, Goggle shows a new mobile advertising format, click-to-call for apps and mobile website content that is now live and ready for mobile apps too. The click-to-call feature is now fully live and available to AdWords...
Apple has changed iPhone Developer Program License Agreement to stop third-party analytics firms from collecting iPhone application user or device data.This move could give Apple's new iAd program a bigger slice of the Apple Ad pie. iAd sales are at...
Millennial Media launched the second monthly Mobile Mix: the Device Index for April, which showed iPhone in the top sport, followed by BlackBerry with a many new Android smartphones including the Nexus one, G2 Touch and Motorola Cliq. the top...
Connected Devices like the iPad and Sony PSP displayed more than 20 percent of the ad networks' ad impressions in March reports Millennial Media. Android ad requests grew 72% month over month, and global RIM ad requests grew 25%...