The largest mobile fund-raising effort was made possible through several mobile ad networks AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks. They were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden...
Dockers and Shazam have developed a way allows viewers who watch the new Dockers "Men Without Pants" TV commercial to use their smartphones for more "engagement," The new commercial debuts during the Super Bowl XLIV broadcast on February 7...
Symbian phones were the best performers followed by iPhone, Windows Mobile, Feature Phones and Android in the Smaato Mobile Advertising Metrics. BlackBerry came in last. The Smaato Metrics show Click Through Rate (CTR) Index by handset operating system "The Smaato...
AdMob has added an advertising unit for Android applications. The first developers to leverage AdMob's new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. AdMob's new Android ad unit will also allow brand and performance advertisers to...
The BuzzCity Mobile Advertising Index for Q4 2008 showed an almost 50 percent growth in paid banner advertisements in the U.S. during the last three months of the year. BuzzCity Global Mobile Advertising Index The following statistics show paid advertising...