Mobile Ad network Millennial Media, luxury lifestyle fashion brand Stella McCartney has teamed for mobile marketing. The campaign, which launches today, and continues through the end of January 2009. Created by Millennial Media, the campaign seeks to build awareness and consumer...
Amobee Media Systems, advertising solutions provider for mobile operators, has released its Handset Application Programming Interface (HAPI) for the Apple iPhone and Google Android operating system. HAPI already supports BREW, J2ME, Blackberry and Symbian. Operators can serve advertising impressions into...
Mobile marketer, Gumiyo is offering new online tools to help newspapers to offer mobile web and SMS campaigns to their advertisers opening up new revenue stream Gumiyo's Mobile Ready Platform can be privately labeled and integrated directly into a publication's...
ChaCha today is now offering a Rich SMS Advertising solution. Through initial campaigns with Coca-Cola, McDonald's and others, ChaCha delivers response rates of more than five percent, a dramatic improvement over other mobile advertising solutions like SMS alerts and WAP...
Advertising networks company, Millennial Media, announced the release of its enhanced brand-impact survey targeting capabilities. Along with providing more options for targeting, Millennial Media's system enables third-party brand impact studies to be conducted according to advertising research industry standards. Third-party...