Recent Entries in mobile marketing
Mobile Shoppers Use Smartphones in Top Cities and Retail Stores
“Mobile Shoppers,” report from the IAB shows how mobile shoppers use their smartphones and in what cities where mobile shopping is most prevalent. Some of the other findings explored in this report include: Mobile shoppers are younger and have higher incomes than the average mobile user…
Tablet Owners, Men Shop More Mobile, Cheaper Stuff in Person in Retail
JiWire's mobile shopping study showed some interesting facts for shopping from mobile devices and tablet purchases. Men and tablet owners are the most frequent mobile shoppers. However, retail stores still rule as the preferred shopping mode for a majority of shoppers. A JiWire study showed th…
MMA White Paper Mobilizes Mobile Barcodes for Marketers
Today, the Mobile Marketing Association (MMA) publishes, “Mobile Barcodes: an Overview for Marketers”. The white paper explains how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, di…
MMA Award for Innovation, Creativity & Leadership Judges Named
The Mobile Marketing Association (MMA), announced the judges for its 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership. The judges of the 2011 MMA Mobile Marketing Awards are: Simon Bond – Chief Marketing Officer, BBDO & Proximity Worldwide. Tom Daly – Group…
50% of Americans Mobile Shop with Cell Phone or Smartphone, Instant Gratification is King, Says Leo Burnett
Mobile shopping has transformed the way people shop, with 50% of Americans using a mobile method to navigate shopping, according to an Arc Worldwide survey for Leo Burnett that claims mobile shopping has become a way of life for Americans.Leo Burnett has created a presentation (view at end of this a…
CTIA & MMA Form Task Force for Short Code Marketing
CTIA-The Wireless Association and the MMA (Mobile Marketing Association, today, announced the creation of a joint task force that will streamline the process for Common Short Code (CSC)-based mobile marketing programs in the U.S. CSCs are five- or six-digit numbers that are used for text o…
Are Mobile Ad Clicks Wasted? 47% Click by Mistake, Says Pontiflex
Forty-seven percent of mobile app users say that they click/tap on mobile ads more often by mistake than they do on purpose, reports a new survey conducted by Harris Interactive for Pontiflex in December 2010. Pontilflex offers the alternative to mobile banner ads that are easy to click…
Mo’ Mobile Response Ads Noticed by iPhoners and YA, Text Tops, Says Mobile Marketing Association
The Mobile Marketing Association and its research partner, Luth Research (www.luthresearch.com), released the June 2010 U.S. Mobile Consumer Briefing, MMA's monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. The new survey found that 60 percent of responden…
Mobile Marketing Association Shows More Bigger Ads: Call 4 Disussion
The MMA published a whitepaper that provides an overview of widely used display ad unit sizes measuring 320 pixels in width or larger. These ad units show new ops for brands, agencies and other mobile marketer with their audience on large-screen smartphones and tablets. Due to the increased dimens…
Mobile Web Increased, Android Up 77%, BlackBerry Up 10%, Apple Down 17%, Says Millennial Media
The Millennial Media SMART Report shows that he U.S. mobile Web increased 2% month over month to 73.3M users, according to Nielsen. .They showed Social Media was highly leveraged across a broad range of verticals, represented 11% of all campaign actions on Millennial network in April. The average…
Mobile Marketing Association Updates CBP Guidelines to 5.0
Thenew Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services was released by MMA. The 5.0 guidelines provide measures of acceptable and unacceptable practices for all players in the U.S. ecosystem The guidelines are for text messaging (SMS), multimedia messaging (MMS),…
Target Targets Mobile Users with Scannable Mobile Coupon Program
Target claims that they are the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout.Guests can opt-in to the prog…
MMA Offers Free White Paper on Rich Media Mobile Ad Units
To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising, now available for download at http://mmaglobal.com/files/file/RichMediaWhitepape…
iPhone and QWERTY Top Devices for Mobile Ads, Says Millennial
Millennial Media has released their January Scorecard for Mobile Advertising Reach and Targeting (SMART). It offeres new insights into breakout campaign destination trends including m-Commerce, Social Media and Site Search and Campaign Effectiveness by Ad Vertical, supplied to us by InsightExpress.…
Elementary, My Dear Watson, Txt kgb 4 Trivia, Win Tix to Sherlock Holmes from kgb
kgb 542542, text answer service, has teamed up with Warner Bros. Pictures for a major cross-promotion for"Sherlock Holmes". The multi-platform promotion program will include television advertising, an online contest, national radio and in-theatre promotions, and a mobile text promotion that will ena…
Pizza Hut Delivers @ Mobile Marketing Awards – Winners Announced
The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Market…
2009 Year of Mobile Marketing? If Not Next Year, Says MMA
Today, I spent most of the day at the Mobile Marketing Forum in downtown, Los Angeles. It was a well-rounded event that covered almost everything anyone would need to know about mobile marketing. I will be posting the winners of the MMA awards later. Maria Mandel, Senior Partner, Executive Direct…
21% Access MobiWeb Once-a-Day, Says HipCricket Study
The second annual HipCricket Mobile Marketing Survey shows that while 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust while 83 percent say their favorite brand has yet to market to them via their mo…
Verizon Star Trek Beam Down Transporter Commercial: Interactive Video, Games and Simulators
Verizon and Nokia's Star Trek commercial is packed with a lot of details and fun. The ad asks, "Are you cut out for Star Trek Academy?"The announcer continues:"Find out when Star Trek action comes to V Cast with the Star Trek Mobile game from EA, 23rd century apps and exclusive movie footage. And f…
MMA Adds More Members and Services
The Mobile Marketing Association announced that it has gained 28 more members since February. The new members come from all segments of the mobile marketing industry, from brands looking to incorporate mobile into their marketing strategies to agencies, mobile service and technology providers. "The …
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