The Mobile Marketing Association has updated its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Modifications to the July 9, 2008 Guidelines include the following key areas: use of wireless carrier SMTP gateways for commercial traffichandset delivery...
AT&T announced its encore performance as the presenting sponsor of Vans Warped Tour 2008, which kicks off today in Pomona, Calif. The popular summer music tour offers AT&T a chance to interact with music lovers and provide special VIP services...
Seattle-based startup Knovolo announced its Real Estate Text Link product for real estate agents and independent home sellers. This service combines text messaging with specialized Mobile Web content to provide a powerful new avenue to communicate with buyers. Subscribers to...
Greystripe released statistics from their internal database of users, their catalogue partners and third party research studies. These statistics include consumer insights, demographics and click-through rates. The results provide an interesting, inside look into the advertising potential within mobile...
Kmart has partnered with Universal Pictures, Marvel Entertainment and Burger King for a multichannel entertainment marketing promotion supporting the June 13 release of THE INCREDIBLE HULK. Kmart is offering a text-to-win sweepstakes, giving consumers a chance to win a trip...