Intera Group, Inc.announced its partnership with Hard Rock Cafe San Francisco to deliver special offers and promotions to visitors at PIER 39 directly to their mobile phones and devices. Offers are highly targeted to Bluetooth “zones” up to 200 feet...
AOL and Virgin Mobile USA announced that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage...
Mpowerplayer, a provider of online mobile game trial and merchandising for the wireless industry, and Movaya, the complete web-based, e-commerce software platform for mobile-content transactions, announced a partnership to integrate Movaya’s PlugNPlay purchasing solution into Mpowerplayer’s desktop arcade. “Mpowerplayer’s user...
Qwest Communications and Verizon Wireless announced they have signed a 5-year agreement for Qwest to market and sell Verizon Wireless service beginning this summer. Under the agreement, Qwest customers will have access to the full line of Verizon Wireless handsets,...
The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 600 companies across the mobile marketing ecosystem, today announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to...