The Mobile Marketing Association (MMA), announced the judges for its 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership.
mobile marketing
50% of Americans Mobile Shop with Cell Phone or Smartphone, Instant Gratification is King, Says Leo Burnett
Mobile shopping has transformed the way people shop, with 50% of Americans using a mobile method to navigate shopping, according to an Arc Worldwide survey for Leo Burnett that claims mobile shopping has become a way of life for Americans.Leo...
CTIA & MMA Form Task Force for Short Code Marketing
CTIA-The Wireless Association and the MMA (Mobile Marketing Association, today, announced the creation of a joint task force that will streamline the process for Common Short Code (CSC)-based mobile marketing programs in the U.S. CSCs are five- or six-digit numbers...
Are Mobile Ad Clicks Wasted? 47% Click by Mistake, Says Pontiflex
Forty-seven percent of mobile app users say that they click/tap on mobile ads more often by mistake than they do on purpose, reports a new survey conducted by Harris Interactive for Pontiflex in December 2010. Pontilflex offers the alternative to...
Mo' Mobile Response Ads Noticed by iPhoners and YA, Text Tops, Says Mobile Marketing Association
The Mobile Marketing Association and its research partner, Luth Research (www.luthresearch.com), released the June 2010 U.S. Mobile Consumer Briefing, MMA's monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. The new survey found that 60 percent...