The MMA published a whitepaper that provides an overview of widely used display ad unit sizes measuring 320 pixels in width or larger. These ad units show new ops for brands, agencies and other mobile marketer with their audience on...
The Millennial Media SMART Report shows that he U.S. mobile Web increased 2% month over month to 73.3M users, according to Nielsen. .They showed Social Media was highly leveraged across a broad range of verticals, represented 11% of all campaign...
Thenew Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services was released by MMA. The 5.0 guidelines provide measures of acceptable and unacceptable practices for all players in the U.S. ecosystem The guidelines are for text messaging (SMS),...
Target claims that they are the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout.Guests...
To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising, now available for download at http://mmaglobal.com/files/file/RichMediaWhitepaper.pdf The whitepaper...