Millennial Media has released their January Scorecard for Mobile Advertising Reach and Targeting (SMART). It offeres new insights into breakout campaign destination trends including m-Commerce, Social Media and Site Search and Campaign Effectiveness by Ad Vertical, supplied to us by...
kgb 542542, text answer service, has teamed up with Warner Bros. Pictures for a major cross-promotion for"Sherlock Holmes". The multi-platform promotion program will include television advertising, an online contest, national radio and in-theatre promotions, and a mobile text promotion that...
The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November...
Today, I spent most of the day at the Mobile Marketing Forum in downtown, Los Angeles. It was a well-rounded event that covered almost everything anyone would need to know about mobile marketing. I will be posting the winners of...
The second annual HipCricket Mobile Marketing Survey shows that while 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust while 83 percent say their favorite brand has yet to...