Mobile marketing company Air2Web now offers Contact Capture, the most recent addition to its Mobile Marketing Solution Series (MMSS). Air2Web's Contact Capture enables for calls-to-actions.Contact Capture allows customers to include a mobile marketing call-to-action in its communications which directs customers...
FunMobility announced a brand building partnership with Vans. The partnership willhelp build brand affinity with Vans customers. FunMobility, in concert with Access360Media, will provide a mobile destination that allows users to receive daily text messages and free wallpapers produced...
The Mobile Marketing Association (MMA) would like industry feedback regarding the Mobile Advertising Guidelines. The MMA's global guidelines are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer's experience by creating a...
A few weeks ago in order to raise money for homeless people without clothing, Vrigin Mobile launched Strip2Clothe saying that for each strip video (of de-clothing) they would donate an article of clothing to a charity and another for...
The Mobile Marketing Association which represents 650 member companies worldwide, released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around. The Code has five categories:Notice -...