According to the semi-annual 2012 Mobile Marketing Analytics Report released by Mogreet, media messaging is increasing as well as text messaging for events, politics, sales and natural disasters. iPhone use is increasing more than ever before. Slightly more messages are consumed on the AT&T network.
In September 2012, smartphone penetration crossed the 51 percent mark. Apple iPhone and Samsung smartphone users consume more MMS text messaging than other U.S. mobile phone users as these handset makers focus on integrating MMS and video consumption and sharing tools within their devices.