The entire landscape of media and marketing has changed exponentially in the past few years. Many web publications are playing catch up to figure out the best social media marketing strategies. There is now a quintessential guidebook to help.
Previously, Wireless and Mobile News was honored with a social media intern Jamie Goldberg and at that time, I could not find or recommend a book for her to help guide her through the social media maze.
In 2013, Wireless and Mobile News will have a new intern Cody Thach who will charged with social media marketing and research. Fortunately for us, we discovered a book that will be the basis of his training and also the enhancement the staff's understanding of social media marketing, "The Zen of Social Media Marketing, 3rd Edition
The book offers well-researched insights into different aspects of social media including the addition of Google +. I was impressed with the depth of the book as well as the topics covered. I wished we had this book when we first started our foray into social media.
Planning social event and getting your friends all together in the same place at the same time can be really difficult. What is the best way to round them up new(or giddyup) on short notice? (video follows)
