Alicia Keys is showing her support for women and BlackBerry, by offering secret session concerts, ways to participate in her concerts and headlining a new technology scholarship program from BlackBerry.
BlackBerry Global Creative Director, Alicia Keys, launched the new BlackBerry Scholars Program, designed to inspire more women to be educated fields of Science, Technology, Engineering and Math (STEM), providing full scholarship for women in these fields.
Today, was BlackBerry announcement day with news from BlackBerry and the major carriers. First off RIM (Research in Motion) changed its name to BlackBerry. The new OS has several celebrity power users, supported by many apps and will launched in the U.S. sometime in March (videos follow).
For the top celebrity endorsement Grammy Award winning singer, songwriter and entrepreneur, Alicia Keys was named as BlackBerry’s new Global Creative Director who has been using BlackBerrry 10 for a few weeks and loves it.
Previously Keys was a power user until she saw sexier smartphones at the gym. She played the field and then BlackBerry got a lot faster "Now we're exclusively dating again," Keys said.