mobile shopping

Mobile Shoppers are H-App-Y Will Buy Books/Elect 4 Black Friday & Beyond

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Mobile Shopping

Mobile ShoppingThe mobile economy is changing the shopping experience. Mobile shoppers not only love to shop from their mobile devices but attribute great importance to being able to use mobile apps in and outside of stores.

According to Apigee, 82% of all Americans think mobile shopping is great for these reasons:

  • Browsing for deals wherever you are – 50%.
  • Performing price comparisons inside a store – 48%.
  • Using a mobile device to find a retail store – 40%.
  • Redeeming electronic coupons – 38%.
  • Secretly shopping without a spouse/significant other knowing – 25%.
  • Buying embarrassing or personal items without using a work computer – 14%.
  • Sneaking shopping time in at work – 12%.

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Mobile Shoppers Use Smartphones in Top Cities and Retail Stores

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“Mobile Shoppers,” report from the IAB shows how mobile shoppers use their smartphones and in what cities where mobile shopping is most prevalent.

Some of the other findings explored in this report include:

  • Mobile shoppers are younger and have higher incomes than the average mobile user.
  • Ten percent of U.S. mobile users use their mobiles for comparing prices.
  • Almost 20 percent of U.S. mobile users use their phones to text or call family or friends about a product while in a store.