Mobile shoppers are mobilizing their smartphones to buy more and more often. In September, comScore reported that 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of it. Mobile purchases were made at home, out/about, work, traveling and in-stores.
- Digital content purchases, such as music, eBooks, TV episodes and movies, were the most popular mobile purchases in September with 47 percent of smartphone purchasers buying them.
- 37 percent purchased clothing or accessories directly from retailer, while 35 percent of purchasers bought event tickets.