I recently, attended a presentation during Silicon Beach Pasadena at IdeaLab presented by Perfect Market, "Content Marketing for Startups." On the panel were Tim Ruder from Perfect Market, Martin Beck, Social Media and Reader Engagement Editor at LA Times, and Tony Pierce, former Blog Editor at KPCC, LA Times and LAist.com. There was a big emphasis on the importance of social media to online media. Social media is so important that the Los Angles Times has a social wall for its online content.
There were several takeaways from the event that online publishers should find interesting.