Although tablet owners don't represent a large market share, they spend more. Tablet holiday shoppers spent $325. However, computers are the preferred way the way to shop according to a news Zmags study. Only 4 percent of consumers prefer mobile apps for shopping. An Adobe study also showed big spending by tablet owners.
The study shows the new connected consumer who is female and around 40 years old. 52 percent of connected consumers are women with a mean age of 40; and have a mean household income of $63,000. She carries multiple Internet-connected devices In addition to owning a PC or laptop, 43 percent of connected consumers also own smartphones, and 16 percent own a tablet.
Here's what they also found:
