Tweens can now play popular Gameloft games on their simple flyPhones. Gameloft, publisher
and developer of video games for mobile phones, and Firefly Mobile, the first
pay as you go service provider and designer of phones for kids and tweens, announced a partnership to distribute Gameloft's mobile
games for the new flyPhone.
The flyPhone is the first phone created
exclusively for tweens, and will launch in October 2007. The games that will be
available at launch are: Shrek the Third, Dogz, Bubble Bash, Pirates Adventure,
Rayman Kart, Meteos, Horse Riding Academy and Naval Battle.
The flyPhone has a MSRP of $124.99 and comes with flyKicks software,
USB cable, instruction manual and stereo hands-free headset. Additionally, the
flyPhone phone book holds up to 500 parent approved numbers (inbound and
outbound). The price for minutes can be 25 cents down to 10 cents a minute depending on the plan.
Firefly Mobile Partners With Gameloft to Launch 10
Games on New 'flyPhone(TM)'
CHICAGO and NEW YORK, Gameloft(R), a leading publisher
and developer of video games for mobile phones, and Firefly Mobile, the first
pay as you go service provider and designer of phones for kids and tweens, today
jointly announced a partnership to distribute Gameloft's top selling mobile
games for the new flyPhone(TM). The flyPhone(TM) is the first phone created
exclusively for tweens, and will launch in October 2007. The games that will be
available at launch are: Shrek the Third, Dogz, Bubble Bash, Pirates Adventure,
Rayman Kart, Meteos, Horse Riding Academy and Naval Battle.
The flyPhone(TM) was designed from the ground up with tweens in mind and is
fully loaded with an MP3 player, video player, camera, mobile games and texting.
Select Gameloft(R) games can be downloaded via Firefly's flyKicks(TM) software
which comes with the phone and connects tweens to the flyStore(TM), Firefly's
virtual store featuring age appropriate materials for the tween crowd. There,
users can purchase games for download onto their flyPhone(TM).
"We are excited to offer our best titles to the early adopters that make up
the core of Firefly's customer base," said Gonzague de Vallois, vice-president,
publishing, Gameloft. "Our philosophy has always been to provide entertainment
on the go through fun and innovative games and Firefly's tech savvy tweens can
now take advantage of our diverse mix of games."
"Gameloft was a natural choice for us since we wanted to launch the
flyPhone(TM) with gaming content that offered quality plus excitement," said
Firefly Mobile CEO, Patrick Marry. "It is becoming increasingly important for
our tween demographic to have mobile content that is innovative, unique and is a
reflection of their identity. Gameloft is the perfect partner to do that."
About Gameloft
Gameloft is a leading international publisher and developer of video games
for mobile phones. Established in 1999, it has emerged as one of the top
innovators in its field. The company creates games for mobile handsets equipped
with Java, Brew or Symbian technology. The total number of games-enabled
handsets is anticipated to exceed two billion units in 2008.
Partnership agreements with leading licensors and sports personalities such
as Ubisoft Entertainment, Universal Pictures, Dreamworks Animations SKG,
Endemol, 20th Century Fox, Viacom, Sony Pictures, Warner Bros., FifPro,
Lamborghini, Vans, Paris Hilton, Derek Jeter, Vijay Singh, Reggie Bush or
Llewton Hewitt allow Gameloft to form strong relationships with international
brands. In addition to the partnerships, Gameloft owns and operates titles such
as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
Through agreements with major telephone wireless carriers, handset
manufacturers, specialized distributors and its online shop, Gameloft has a
distribution network in over 75 plus countries.
Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal,
Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Copenhagen, Warsaw,
New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on
Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more information visit http://www.gameloft.com.
About the flyPhone(TM)
The flyPhone(TM) has a MSRP of $124.99 and comes with flyKicks(TM) software,
USB cable, instruction manual and stereo hands-free headset. Additionally, the
flyPhone(TM) phone book holds up to 500 parent approved numbers (inbound and
outbound). Minutes can be bought in bundles via http://www.fireflymobile.com or at retail through minute cards
at rates as low as 10 cents a minute, offering parents an easy way to control
costs. Best of all, there is never a contract to sign. The flyPhone(TM) is
available at major retailers in the U.S. including Toys R Us, J&R Music
World, BarnesandNoble.com, Wal*Mart.com and selected Target stores.
About Firefly Mobile
Firefly Mobile is dedicated to making everyday life easier by providing
unique mobile products for niche markets.
The original Firefly Blue phone is winner of the 2007 Red Herring 100 Award,
2006 Consumer Electronic Association "Best of Innovations" Award, 2006 Kid Power
Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless
Device. The company's products are targeted to children from ages 5-12 and are
available at major retailers in the U.S. including Target, Toys R Us, Kmart,
BarnesandNoble.com, as well as regional mobile phone operators. Firefly Mobile
presently manufactures cell phones for the U.S., Latin America, Europe and
Australia. For more information, please visit http://www.fireflymobile.com.