Texas Instruments Tech to Power NextGen Samsung Smartphones

texasinstrumentslogo.jpgTexas Instruments’ OMAP platform and BlueLink Bluetooth technologies will be used in a variety Samsung mobile smartphones.

Texas Instruments Wireless Technologies Selected by Samsung to Power Next-Generation Smartphones
PR Newswire
TI’s OMAP(TM) Platforms and BlueLink(TM) Bluetooth(R) Solution Elevate Consumer Multimedia Experience

DALLAS, OTexas Instruments Incorporated announced that its innovative wireless technologies have been selected by Samsung Electronics Co., Ltd. (Samsung) to drive compelling multimedia and connectivity into a variety of the mobile phone maker’s handsets. Samsung’s current engagement highlights TI’s broad technology portfolio, utilizing first and second generations of TI’s OMAP(TM) platform and BlueLink(TM) 5.0 Bluetooth(R) wireless technology products. With these technologies, Samsung is addressing a wide range of entertainment and productivity functions for consumers.

TI’s OMAP1710 applications processor is the foundation for Samsung’s award-winning Blackjack(TM) handset and remains the cornerstone for future generations of its advanced mobile handsets. Samsung’s newest HSDPA-enabled handset, the SGH-i620, utilizes the OMAP1710 processor to deliver leading-edge audio, video and imaging capabilities in a unique, slim, slider form factor. The OMAP1710 processor also supports full Internet browsing, MP3 music and support for secure digital high-capacity (SDHC) memory. In addition, the i620 features a full QWERTY keyboard and a second front-mount camera to support video calls.

“Samsung is committed to innovation in the handset market, delivering the most advanced and unique handsets with features demanded by consumers,” said C.H. Lee, Senior Vice President, Samsung Mobile. “Using TI’s high-performance, low-power applications processors and advanced connectivity solutions, Samsung delivers highly-optimized Smartphones that combine multimedia functionality and efficient connectivity features in small, stylish handsets.”

Partnering with Texas Instruments, Samsung Mobile is ready to address the Symbian Smartphone market with compelling and highly-competitive products based on latest available versions of Symbian OS(TM) and S60 software. The OMAP2430 processor is the engine for the Symbian OS-based SGH-i400 handset. This second-generation OMAP 2 processor allows consumers to enjoy full Internet browsing on a 2.3-inch “wide display,” high-quality multimedia and 2 megapixel camera, on the i400’s QVGA-resolution screen. The i400 phone also integrates TI’s BRF6300 solution to deliver improved Bluetooth data transfer speeds up to 3Mbps and the benefit of wireless stereo headset support via the A2DP profile.

“We are pleased to deepen our relationship with Samsung and enjoy seeing the continued growth of the Samsung product line,” said Raj Talluri, worldwide general manager for TI’s Cellular Media Systems Solutions group. “Samsung is maximizing the capabilities of TI’s OMAP platform and connectivity solutions to deliver some of the most advanced feature phones on the market today.”

Texas Instruments — Making Wireless

TI is the leading manufacturer of wireless semiconductors, delivering the heart of today’s wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and over 15 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Education Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com.