Alltel Wireless, announced that customers with video-capable phones now have
exclusive access to Alltel Social Video, a new application that
allows customers to share and rate videos from a wide range of online
outlets. To deliver the application, Alltel Wireless has teamed with
Transpera, a leading provider of mobile video services, which provides
the first comprehensive platform to monetize Web video on mobile phones.
Customers can subscribe to the service for $2.99 per month and access
videos from sources such as Break.com, the leading online entertainment
channel for men; AtomFilms, one of the world’s
leading brands for independent entertainment; and GrindTV.com, a site
widely recognized as the top online destination for action-oriented
videos and content. After viewing the videos, customers have the option
to rate the video or share the content via the “Send-to-Friend”
feature. In addition, customers can search for videos across channels,
create custom playlists and manage distribution lists.
“As the mobile phone continues to evolve into
a portable entertainment device, Alltel Wireless is constantly seeking
ways to engage customers through their phones, as more and more are
taking advantage of the video capabilities offered on their handsets,”
said Craig Kirkland, director of messaging and voice services for Alltel
Wireless. “Alltel Social Video allows
our customers to interact with video and lets them become part of an
online video community.”
“Alltel Wireless is widely recognized
throughout the industry as being a leader in wireless innovation. The
launch of Alltel Social Video is the latest example of how Alltel
provides customers with applications that tap into current trends and
take full advantage of today’s technologies,”
said Frank Barbieri, founder, chairman and chief executive officer of
Transpera. “The Transpera platform that
Alltel Wireless chose to use for its social video application will
provide its customers with seamless video and advertising delivery,
while connecting them to the entertaining and social world of online
video.”
Alltel Wireless continues to provide choice and control to the customer’s
wireless experience by offering features such as “My
Circle,” an industry-defining feature giving
customers the freedom of unlimited calling to and from five, 10 or 20
numbers on any network for free; and was the first to offer Anytime Plan
Changes, giving customers the flexibility to change their calling plans
at any time, without extending their current contract.
About Alltel
Alltel is owner and operator of the nation’s
largest wireless network and has more than 12 million customers. For
more information about Alltel, please visit www.alltel.com.
About Transpera
Transpera is a leading provider of mobile video services in North
America, delivering a complete and innovative solution for online
content owners, network operators and advertisers to capitalize on the
exploding mobile video market and build new ways for mobile consumers to
communicate. Through the company’s patent-pending platform and bridging
technology, Transpera is the only company to connect all the necessary
pieces for optimizing the monetization of mobile video content.
Transpera provides video content and brand owners with the ability to
instantly mobilize and distribute video to mobile phone users based on
their interests and communities, enhance on-deck video offerings for
network operators and provide brand owners and advertisers with a direct
route for marketing to their target audiences. Transpera is based
in Santa Monica, Calif. and is funded by top venture firms Intel
Capital, IDG Ventures and First Round Capital Ventures. For more
information, visit www.transpera.com.