AT&T unveiled plans for a redesigned MEdia Mall, the company’s shopping destination for mobile content.
MEdia Mall 2.0 will feature more than 90,000 choices from more than 115 different content providers, and allow for ringtone and game screenshot previews on handsets,
The storefront will be expanded on an ongoing basis, giving more developers an opportunity to reach the 70.1 million customers of America’s leading provider of wireless services.
The grand opening of MEdia Mall 2.0, powered by software developer UIEvolution, is slated for next month on AT&T capable handsets, but the company is currently giving customers an opportunity to preview MEdia Mall 2.0 with an online mock-up of the mobile storefront at http://www.att.com/mediamall2 .
One of the cool new features of the enhanced MEdia Mall 2.0 is the ability to preview ringtones on a handset before you purchase it — a capability that was previously only available from AT&T’s Web site. Because more than 90 percent of AT&T customers purchase their mobile content directly from their phones, having the ability to “try before you buy” is a more friendly way to shop.
“We want to make MEdia Mall 2.0 the one-stop shop for customers who want to explore the universe of mobile content and applications,” said Mark Collins, vice president of Consumer Data for AT&T’s wireless unit. “By remodeling our mobile storefront, we’re giving customers more choices and helping developers reach an ever-growing number of mobile consumers.”
AT&T works with developers to create unique versions of applications and content that work with AT&T’s wide variety of devices. Counted individually, including multiple versions of the same application designed for different devices, there are nearly 10 million pieces of mobile content and applications available on MEdia Mall.
In addition to previewing ringtones, customers will also be able to view screenshots of games and graphics before purchasing. The new and improved MEdia Mall 2.0 also offers customer purchase recommendations, providing a well-rounded customer experience.
Want to learn more about the ways that MEdia Mall 2.0 will put the hottest ringtones, graphics, games and more right at your fingertips? Visit the preview at http://www.att.com/mediamall2.