DIDMO, Scandinavian mobile advertising provider, announced plans to bring its advertising-based mobile content platform to the US, UK, Germany and Spain. The service, which digitally delivers free, full-version games to mobile phones in an ad-supported shell for 24 hours. Users are exposed to four seconds of full-screen advertising to get into a game, a feature that has resulted in click-through rates 500% higher than traditional WAP advertising.
The DIDMO technology platform takes a publisher’s game, strips it down to the code-level, and re-packages it to create an entirely new application wrapped with the advertising content, timed to last 24 hours. DIDMO co-founder and Chief Technology Officer, Rikard Björklind, further explained, “Our platform enables us to deliver full-screen, high-quality advertising to users with a built-in campaign management system for advertisers, including real-time statistics on impressions, click-throughs, demographic data and more.”
- How DIDMO Works -
Users download a game and before the game loads, they are shown four seconds of full-screen advertising. At the end of the game, an additional four-second advertisement is also shown, but in between, the user is playing a free, full-featured version of the game. After 24 hours, the user is given the opportunity to purchase the game, or download a new game for an additional 24 hours. The model allows users to try before they buy with minimal investment, and lets publishers generate revenue on game sales.
“DIDMO’s proven track record in Scandinavia and solid technology platform have prepared us for success and a leadership position in these key global markets,” said Joseph Oliver, newly appointed CEO of DIDMO. “Our team’s innovation and the company’s unique revenue model respect consumers as well as content providers, by delivering free mobile game content to millions of mobile users, while providing unparalleled value to advertisers in the mobile space.”
According to recent research by leading industry analysts Mind Commerce and Gartner Group, the mobile advertising market is anticipated to grow anywhere from $14.6 billion in 2011, to $19 billion in 2012. DIDMO currently counts advertisers such as 7-Eleven, Activision, Unilever, and other well-known Scandinavian brands as clients due to its ability to deliver a 5-10% click-through rate on the ads it serves, as compared to 1-2% for WAP banners.
Since DIDMO’s June 2006 launch in Sweden, the company has established strategic partnerships with Scandinavia’s top mobile carriers including Telia, Halebop, and Tele2, and online portals such as Nokia MOSH, and GetJar.com, which offer direct downloads of DIDMO mobile games. As of January 2008, the DIDMO application has achieved an impressive two million downloads with an average of 220,000 game downloads per month in Scandinavia alone and growing rapidly. By entering the US, Germany, Spain and UK markets, 3.5 million users are expected to be using DIDMO on a regular basis by August 2008. DIDMO content is optimized for each mobile phone, runs on a standardized platform, and currently supports 99% of all java-enabled mobile phone models on the market today.
- About DIDMO -
DIDMO is a proven leader in advertising wrapped content delivery to mobile phones. The company provides a seamless in-application mobile advertising solution that delivers full-screen ads embedded in free content, such as games, to mobile phone users. The DIDMO platform was developed to offer free trials of such content supported by non-obtrusive advertisements, offering a viable way for publishers and distributors to deliver compelling content that drives mobile purchases while generating high impact advertising impressions. Content publishers can easily upload content to consumers, as well as view valuable statistics on downloads, number of plays, purchases, and user ratings for use in content development and marketing research. DIDMO’s ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide with delivery capabilities in Scandinavia, United States of America, United Kingdom, Germany, and Spain. Please visit www.didmo.com for more information.