SONY BMG Joins Nokia Comes with Music.

 

People
who buy a Nokia Comes With Music device will have a year of access to
the SONY BMG rich catalog of music. Consumers will be able to download
tracks to both their mobile device and computer through the Nokia Music
Store during the first twelve months that they own their Nokia device.

 

At
the end of the one year period, they can keep their downloaded tracks
and, should they purchase a new compatible device or computer, they can
transfer their downloaded material by substituting their new device or
computer for the original devices.  As a result, music fans who
participate in the Comes With Music experience will be able to keep
their downloads on their device and/or computer for the rest of their
lives.

 

Consumers
will have a number of attractive options for continuing to get new
music after the Nokia Comes With Music subscription is over: they will
be able to continue to purchase additional tracks from the Nokia Music
Store, or move on to a Nokia "unlimited access" subscription service to
enjoy new releases and catalog tracks not downloaded during the initial
year.

 

Comes With Music is expected to launch in the second half of 2008 on a range of Nokia devices in selected markets.

"As
one of the leading major music companies in the world, our
collaboration with SONY BMG means we can offer a huge range of
fantastic music from both international and local artists via Comes
With Music," said Tero Ojanperä, executive vice president and head of
the Nokia Entertainment and Communities business. "It's great to have
them on board as we move forward with bringing our unlimited music
bundle to the market."

 

Mr.
Ojanpera continued:  "Nokia Comes With Music is an innovation that not
only helps people discover and enjoy music, but also expand the overall
business and revenue for the benefit of artists, labels and other
rights holders."

 

"This
initiative represents a critical new way of gaining access to music,
through which fans will be able to explore SONY BMG's vast catalog of
recordings for an entire year," commented Thomas Hesse, President,
Global Digital Business & U.S. Sales, SONY BMG MUSIC
ENTERTAINMENT.  "We think this business model will encourage users to
sample a wide range of material, expand their musical tastes, and
listen to more music than ever before. In the process, we think it will
provide new opportunities to artists from every genre of music, and
increase demand for music overall."