Integrated Ad Platforms Extend Reach for Advertisers Across Mobile and on iPhone
Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today announced a new strategic partnership to provide advertisers, publishers, and operators broad in-application advertising solutions.
Ad Infuse and Smaato will enhance their reach in the growing “downloadable” mobile advertising business throughout U.S. and in European markets. Earlier this year, both companies announced iPhone advertising solutions, which are enhanced by this new partnership. Ad Infuse’s multi-format iPhone advertising solution will be integrated with Smaato’s iSOMA in-application mobile advertising platform for iPhone SDK developers, providing broader reach for advertisers and new monetization opportunities for content providers and application developers.
“We see great potential in a partnership with Smaato with their SOMA platform. Their in-application advertising focus and expertise help us to enhance our offering and extend our reach beyond the mobile web,” said Brian Cowley, CEO of AdInfuse. “We see demand for this type of inventory from our discussions with partners in the mobile space, such as international operators.”
“Reaching a high fill rate with quality partners and brands is key to our mobile developers and publishers,” said Ragnar Kruse, Co-Founder and CEO of Smaato Inc. “Ad Infuse is a recognized innovator in mobile advertising and, together, we will work on pushing the adoption of our mobile in-application ad inventory forward.”
Both companies are headquartered in the Silicon Valley, CA, and have expanded their operations to Europe, where AdInfuse has an office in London, UK. Smaato and Ad Infuse are driving the adoption of mobile advertising for mobile applications developers and their rapidly growing mobile inventory through active involvement in mobile industry groups and guideline initiatives, such as the MMA, the dot.mobi mobile advertising taskforce, and educational forums such as Mobile Ad Degree.