Nokia announced the launch of the Nokia Advertising Alliance,
which will simplify mobile advertising for brand advertisers. The
program brings together leading mobile marketing solutions, including
couponing, location-based targeting, image recognition, and other
emerging technologies, to offer advertisers a simple way to increase
consumer engagement. Now brands can work with Nokia to combine the
reach of mobile advertising on the Nokia Media Network with the latest
mobile technologies for more effective campaigns.
Members of the Alliance are integrated with the Nokia Media Network
allowing brands to plan, execute and measure mobile advertising
campaigns through a single Nokia interface. A range of companies have
been initially certified as Members of the Alliance, including i-movo,
Mobile Acuity, Mobiqa, and uLocate, with many additional members in
testing. Leading brands from the automotive to entertainment industries
have built campaigns using the Nokia Advertising Alliance.
Nokia Interactive Advertising provides:
-
The Nokia Media Network which gives reach to millions of mobile
consumers through advertising on more than 100 blue-chip mobile
publishers, operator partners and Nokia properties.
- Nokia
Interactive Solutions that creates end-to-end, high performance mobile
campaigns for brands from banner ads, mobile internet sites and
location finders to mobile coupons, click-to-call and other advanced
mobile mechanics.
"Mobile is maturing into an effective advertising medium, however,
the fragmentation of certain technologies makes it hard for some
programs to scale," said Brian Bos, Senior Vice President, Convergence
Director at MindShare-Team Detroit. "We applaud Nokia's efforts to
streamline this evolving market and make it easier to manage our
clients' mobile advertising investment."
"To realise truly integrated advertising, it's imperative that major
brands can make use of a range of mobile services. The Advertising
Alliance brings together the most innovative technologies in the
market, and brings trust to brands who want to use them," said Scott
Heron, Director of Digital Services at Wunderman.
"Succeeding in mobile requires much more than a banner ad alone.
Brands have the opportunity to deliver immersive, highly engaging
experiences to consumers. The Alliance gives brands access to a range
of novel mobile ad experiences from one trusted vendor," said Mike
Baker, VP and Head of Nokia Interactive Advertising.