Coupons, Inc., th, and Yahoo!, their current relationship to enable
consumers to discover and redeem coupons from their phones while on the
go. Coupons, Inc. dominates the online coupon space, with more than 800
brand relationships, thousands of coupon campaigns and the world's
leading online coupon distribution network. The company will make its
mobile platform immediately available to all the brands in its network.
Leading brands like Papa John's Pizza are lining up to take advantage of the new platform and planning mobile coupon campaigns:
Mobile coupons are considered a promising source of revenue for mobile
publishers; they are one of the marketing tactics consumers say they
would welcome as part of their mobile experience. Early tests have
lacked the scale that national brand marketers who spend the most on
coupon promotions expect. Coupons, Inc. brought exactly that sort of
scale to the printable coupon market by building a network of
publishers that reaches hundreds of millions of consumers each month,
and intends to do the same for its clients' mobile coupons with
partners like Yahoo!.
"We see mobile coupons as a natural extension of our leading digital
marketing platform and a way to turn coupons into a strategic marketing
vehicle that delivers value," said Steve Boom, Senior Vice President,
Mobile, Yahoo!. "Our global reach, leading position in mobile
advertising and the ability to deliver the right offer to people,
coupled with Coupons, Inc.'s leadership in coupons, creates a unique
opportunity to define and catalyze the market for mobile coupon
promotions. When consumers get a coupon they want it's not seen as an
ad ? but a gift."
"Papa John's is excited about mobile coupons and is looking forward
to working with Yahoo! and Coupons, Inc. on this innovative mobile
marketing opportunity," said Jim Ensign, Vice President of Marketing
Communications at Papa John's. "We see mobile coupons as a viable way
of reaching our customers wherever they might be and another component
of our integrated marketing campaigns."
"Coupons, Inc. has been innovating coupon technology for a decade.
Mobile coupons are a logical next step in the industry's evolution, and
we continue our commitment to drive interactive coupons with our new
mobile initiative," said Steven Boal, CEO of Coupons, Inc. "By
partnering with Yahoo!, we will extend our customers' reach to a new
generation of consumers ? especially teens and young adults ? in a
medium that best fits their lifestyles."
Analysts agree. "Mobile coupons are a winning combination for
consumers and marketers," said Tim Bajarin, President of Creative
Strategies. "Anything mobile that is easy to use and helps consumers
save money will be warmly accepted. This partnership has the potential
to finally push past some of the issues that have prevented mobile
marketing from really taking off."