LiveWire and Virgin Mobile
launched Ringback Playlist, enabling customers to access pre-selected content
channels instead of choosing individual tracks for their ringback tone.
Ringback Playlist allows customers to personalize their cell phones by
choosing their favorite music genre and category. Each time a call comes into a
Virgin Mobile
customer's handset, a different tune from the Ringback Playlist's selected
"station" will be heard by the caller. Ringback Playlists will be available by music
genre, artist, or trend with additional personalization options that can be set
based on the caller, the day of the week or time of day.
Virgin Mobile USA customers can choose from 12 different channels that
feature five ringback selections each, such as pop, hip-hop, alternative,
country, television and movie classics, the Virgin Mobile Festival* channel and
additional Ringback Playlists being
Ringback Playlist will be offered to Virign Mobile
customers for $3.49/month, plus a $1.49 monthly ringback subscription fee.
For more information about Ringback Playlists, please visit http://www.virginmobileusa.com/.