The Associated Press reported that the Mobile News Network
received more than 16 million page views for the month of August, with
948 news organizations signed up to provide content. More than one
million local stories featured on the Mobile News Network were read —
the widest coverage available of breaking news, sports, entertainment
and business developments for consumers on the go. The Mobile News
Network is the first product released by AP’s Digital Cooperative, an
initiative aimed at finding new digital outlets for news and information
produced by AP members.
full month following the July 10 release of its iPhone client
application. The network was optimized first for the iPhone to take
advantage of the device’s multimedia
capabilities, and currently 95 percent of traffic comes from the iPhone
and iTouch.
smart phones including BlackBerry, which was recently previewed during
the CTIA Wireless I.T. and Entertainment(R) show
held in San Francisco last week.
The Mobile News Network can be accessed on any smart phone by visiting
its mobile site - www.apnews.com/mobile,
which was launched on May 5. With the popularity of the iPhone
application, only five percent of total traffic is coming from the
mobile site.
Based on early traffic figures, wireless users are obtaining news from
the network consistently throughout the day beginning at 7 a.m., with
the number of visits growing steadily until 10 p.m. Users are acquiring
news just as much, if not slightly more, during the weekend than any
given day of the week (14.9% on Sundays vs. 13.8% on Wednesdays, for
example). The Mobile News Network audience member views an average of 37
pages per month.