The Aura Group is offering an expanded and advanced
version of its text-from-banner advertising technology, MovieConnect.
MovieConnect 2.0 gives more to online movie banner advertisements by automatically
identifying the consumer's location and displaying the closest theaters and
show times within the ad unit.
Consumers can then have theater and show time
information sent to their mobile devices to take on the go, creating highly
personalized and localized advertising content. The Aura Group has developed a service that enables consumers to view
information online and send it to their mobile devices for on-the-go
convenience without the hassles of printing or writing down show time
information.