Flycell, Inc. announced that it is supporting the Stand Up
To Cancer (SU2C) charitable organization by donating $1 for each
download of the benefit ringtone based on the unprecedented
star-studded charity song "Just Stand Up!"
Flycell subscribers can
download the benefit ringtone as part of their monthly ringtone
subscription and Flycell will give $1 to the Stand Up To Cancer
campaign.
The single "Just Stand
Up!" was produced by L.A. Reid and Kenny "Babyface" Edmonds exclusively
for SU2C. The song features today's top female artists including:
Mariah Carey, Beyonce, Mary J. Blige, Rihanna, Fergie, Sheryl Crow,
Miley Cyrus, Melissa Ethridge, Ashanti, Natasha Bedingfield, Keyshia
Cole, Ciara, Leona Lewis, Leann Rimes and Carrie Underwood. The song's
debut performance was on the SU2C telethon on Friday, Sept 5th and
received a 10-minute standing ovation.
SU2C is a new initiative
to raise philanthropic dollars for accelerating groundbreaking cancer
research. SU2C was established by a group of media, entertainment and
philanthropic leaders whose lives have all been affected by cancer in
significant ways. ABC, CBS and NBC's simultaneous broadcast of the
Stand Up To Cancer nationwide fundraising event aired on Friday,
September 5, 2008 with 100 percent of publicly donated funds going
directly to cancer research.Over 50 of the most renowned personalities
in TV, film, sports and music came together to make history in this
unprecedented television event, raising more than $100 million to
accelerate groundbreaking research and bring new therapies to cancer
patients more quickly.
"Flycell's participation in the SU2C campaign strives to
continue the positive buzz for this song following its debut in the
nationwide telethon," said Lindsey Weinger, vice president of web
experience at Flycell. "By donating $1 for each 'Just Stand Up!' mobile
ringtone downloaded, we hope to continue to draw attention to a worthy
cause among our subscribers, giving them a way to personally express
their support and give back to cancer research. Customers can feel good
about downloading this ringtone not just because it features their
favorite artists, but because it is also making a difference."
Flycell
has featured the benefit ringtone as its "Pick of the Week" and
promoted it on the Wireless Application Protocol (WAP) site homepage
and mobile subscriber newsletter. To download the ringtone, visit
www.flycell.com.