Microsoft and CNBCannounced that Microsoft will be
the exclusive third-party provider of mobile WAP site display
advertising to CNBC.com.
Advertisers will be able to take advantage of two premium mobile
ad placements that conform to the Mobile Marketing Association's global
standards and deliver a consistent and engaging experience for
consumers. Ford Motor Co. is one of the first companies to launch a
CNBC mobile advertising campaign in which Microsoft will serve mobile
display ads.