The Global Awards are open to all industry players and honor the leaders in mobile marketing and media from regions including North America, EMEA, APAC and Latin America. The deadline for nomination is September 15, and can be submitted by category at the MMA website.
The 2008 Mobile Marketing Association Global Awards categories include:
- Best Use of Mobile Marketing - seven categories including:
Branding
- Direct Response
- Promotion
- Relationship Building
- Product/Services Launch
- Search Marketing
- Cross Media Integration
- Innovation Award
- Innovation Award for Creativity - two categories including:
- Technology
- Media - Mobile Marketing Academic of the Year (individual)
- Outstanding Individual Achievement in Mobile Marketing (individual)
- Mobile Marketing Association Award for Overall Excellence (company and/or committee)