Today, Sprint launches Ready Now, a revolution in the
wireless retail experience.
With Ready Now, Sprint has trained and committed its retail
associates to work one-on-one with customers to personalize phones,
set up features and demonstrate how phones work - before customers
leave the store.
A survey conducted by Opinion Research found that smartphones were
the most returned electronic technology products of last holiday
season, with slightly more than one-fifth (21%) of smartphone buyers
returning their purchase to the retailer. Not understanding how to set
up the product was cited as the primary reason for the return.
Sprint customers can choose how much or how little they want to
learn about the features and applications on their phone. Customers
also have a choice of sitting down with a Sprint retail associate
while in the store, or they can make an appointment for a later time.
For additional customer convenience, Sprint customers have the
flexibility to schedule appointments either in the store, or online
via Sprint's store locator tool. Customers can visit
www.sprint.com/readynow to schedule an appointment "This is so important, we closed our stores for a full day to
train associates on Ready Now," said Kim Dixon, senior vice president
of retail for Sprint. "Everyone's trained - not just a few people.
That's a benefit you may not find at another wireless company's
store."
"Already, the feedback from Ready Now trials in select stores has
been phenomenal - and positive across the board. Every aspect of this
program, from certifying our associates to helping our customers
understand which phone is best for them, is about providing quality
service."
Ready Now is available to customers in all company-owned Sprint
stores. All Sprint stores that offer Ready Now are identified by a
Ready Now sticker that states the store is certified to provide the
new service. Ready Now will also be offered in the near future to a
limited number of exclusively branded dealer stores, which are Sprint
stores owned by third-parties. The third-party dealer stores will be
held accountable to the same stringent training and certification
process before they are permitted to offer Ready Now to customers.