Whoop, Inc.is offering web-based platform that makes sharing mobile media easy.
The Whoop Engine is a Software
as a Service (SaaS) platform with a thin-client software that
addresses the technology issues that have inhibited mobile initiatives.
As a hosted application, Whoop serves as a web destination where
subscribers can create and share rich media mobile applications, mobile web sites, and text communications.
On mobile devices, the Whoop Agent
(thin client) is a mobile translator, interpreting content and
rendering it with optimization for the device on which it's running.
Ideal for mobile marketing, mobile entertainment, mobile
communications, mobile commerce and mobile social networking, Whoop can
reach billions of mobile phones on every network.
Major elements of the Whoop Engine are:
Whoop Creative Suite is a web-based publishing platform for the
creation and sharing of mobile content and applications over virtually
every wireless network;
Whoop Management System directs the
delivery of just-the-right content to every handset and includes robust
tracking, auditing, analytics and reporting; and
-- Whoop Agent
is a small piece of software delivered wirelessly with requested
content, and it acts as an interactive tuner and transmitter for
engaging mobile experiences.
Available via subscription to
companies, agencies and publishers, Whoop is conducting a limited
roll-out of the Whoop Engine this month with broad, global availability
planned in October, 2008.
To support development, marketing and
sales, Whoop raised approximately $2 million from a handful of angel
investors,
About
Whoop. Delivered via a Web-based platform, Whoop makes it easy for
everyone to create, publish and share text, mobile content or rich
media to virtually every mobile device. http://www.whoopmobile.com.