Yahoo oneSearch will powers mobile Internet searches made through AT&T's
on-deck MEdia Net portal.
Yahoo! oneSearch will provide customers who search AT&T MEdia
Net with access to:
- News, financial information, weather conditions.
- Flickr photos and Web images.
- Web and mobile web sites.
- AT&T's
YELLOWPAGES.COM will provide local search information to customers.
Yahoo! oneSearch will also display relevant ringtones,
wallpaper, games and other content available in the AT&T MEdia Mall
within search results, eliminating the need for customers to search
within a separate window for downloadable content.
Yahoo! oneSearch is designed for the needs of mobile user,
intuitively returning results grouped around the user's query intent.
For instance, when users search for a sports team, Yahoo! returns the
latest scores, schedules, team profiles, roster, news, images and a
link to the team's Web site. Alternatively, if a user searches for a
movie, Yahoo! returns show times at local theatres, reviews, news
articles and information on the cast. Consumers no longer need to surf
through a sea of links to find the information they want while
on-the-go. Yahoo! oneSearch delivers relevant information on any topic.
Yahoo! will also provide mobile-sponsored search
advertising within mobile search results conducted through the AT&T
MEdia Net portal.