Amdocs has entered into to an agreement to
acquire Changing Worlds, a privately-held
provider of personalization and intelligent portal solutions for mobile
service providers.
Amdocs has agreed
to acquire all of ChangingWorlds' shares for $60 million in cash, net
of cash on hand, subject to post-closing adjustments.
ChangingWorlds' technology will allow end users to
quickly get relevant information based on what they use most, making it
easier to navigate the Internet on their phones and reducing the time
they spend looking for content. ChangingWorlds' optimizes mobile devices, and Amdocs intends to expand the technology
to three screens (mobile, PC and television) to personalize the
customer experience across all platforms. ChangingWorlds and Amdocs
share several customers including Sprint, the Vodafone Group and
Telefonica O2.
ChangingWorlds' patented technology automatically builds subscriber
profiles based on user behavior and usage patterns that require no user
input or action to make finding relevant content faster and requiring
less clicks. For example, a sports enthusiast will see the link to
latest information about his favorite football team on his home page,
while a classical music fan will see the link to the upcoming concerts
in his area.