Obama’s Msg Clear – Thanks All – Txt Wrked Due 2 Quattro

Just before Barack Obama made his acceptance speech last night, his followers recieved the following email message (without the fire works graphics):

Subject: How this Happened

Friend:

I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.

We just made history.

And I don't want you to forget how we did it.

You
made history every single day during this campaign -- every day you
knocked on doors, made a donation, or talked to your family, friends,
and neighbors about why you believe it's time for change.

I
want to thank all of you who gave your time, talent, and passion to
this campaign. We have a lot of work to do to get our country back on
track, and I'll be in touch soon about what comes next.

But I want to be very clear about one thing...

All of this happened because of you.

Thank you,

Barack

COMMENT FROM WIRELESS AND MOBILE NEWS:

Texters will note that the message was too long to be sent as a text message which is limited to 140 characters, this message is 674 characters with spaces. To text this message it would be:

B4 I go2 Gran Pk, txt U.
U made history every day U wkd 4 change. Don't 4get how we did it. Thnx 2 U all
4 time. More work 2 do. Txt U l8ter.

Unfortunately, Obama's eloquence doesn't work in text as well as it does in email or in speeches.

As we wrote earlier today mobile played a big role in the Obama
campaing and Quattro Wireless helped in the text and info
targeting.<br />

Quattro Wireless issued a news release
showing how it helped helped the Obama campaign . Quattro Wireless
developed  the Obama "Vote Early" media plans within Quattro's
network of carriers, premier publishers and integrated partners like
Boost Mobile and ChaCha.

Obama campaign delivered
geo-targeted advertising messages in key battleground states including
Iowa, Ohio, Indiana, North Carolina, Nevada, New Mexico, Colorado,
Florida, Montana and Wisconsin.

Quattro enabled
both demographically targeted ads through its publisher partner
relationship with wireless carrier Boost Mobile, as well as
geographically targeted ChaCha, a SMS answering service.

On ChaCha, Quattro leveraged SMS text message
advertisements promoting the "Vote Early" strategic outreach as well as
making accessible state-specific voting information. For example, users
that opt-in to the "To vote early reply OBAMA" advertisement in Iowa
received local information about the Obama campaign, Iowa voting
locations and contact information.<br