Cascada Mobile announced a partnership with Polar Mobile
to utilize Cascada's Breeze mobile development platform to extend the reach of Polar Mobile's platform beyond smartphones
to Java-based mobile phones.
With Cascada Mobile's Breeze platform, developers can create mobile
apps in as little as 15 minutes that can take full advantage of the
functions and features of mobile phones and smart phones - from the
address book to the camera. As of today, 25,000 applications have been developed with the platform
Breeze-built mobile applications are tested
and ported to operate on hundreds of different device makes and models
as well as hundreds of networks around the globe, making Breeze-created
applications available and ready to run on billions of phones worldwide.
The first Breeze-built mobile app will be
for The Hockey News, a leading hockey publication.
"Polar Mobile has been tremendously successful offering publishers
an easy way to get their mobile content to their readers," said Alan
Lysne, CEO, Cascada Mobile. "Our platform lets them offer mobile
content to 'feature phone' users, enabling them to reach a completely
new audience. The first mobile app is a version of The Hockey News, a
publication dedicated to hockey fans."
Media publishers globally are working with Polar Mobile's
proprietary push-publishing platform to effectively extend their brands
to mobile phones. Through device-based applications that users download
over the air directly to their mobile phone, users have access to
content from their favorite publications much faster than browsing
through traditional mobile websites.
"Offering fresh content from leading publishers to customers via
platforms such as BlackBerry and iPhone has been tremendously
successful for us," said Kunal Gupta, CEO, Polar Mobile. "We recognize
the large market outside smart phones that we want to reach and our
partnership with Cascada allows us to do exactly that."
The application will be free to download for users and will provide
a new channel for advertisers that seamlessly works with Polar Mobile's
platform. SMS 'cmap get hockey' to 32075 to download the application to
your feature phone.
About Cascada Mobile
Cascada Mobile offers the simplest method for creating and distributing
mobile applications for the billions of mobile phones in use around the
world. Cascada Mobile's Breeze platform eliminates the enormous
complexities of writing mobile applications in J2ME - the most widely
used mobile platform, and provides a one-stop shop for mobilizing
applications to run on hundreds of different handset models and
distributing them across wireless operators worldwide. Using basic HTML
and JavaScript, any Web savvy individual can create rich J2ME
applications though Breeze. For more information on Cascada Mobile and
the Breeze Platform please visit www.cascadamobile.com.
About Polar Mobile
Polar Mobile is a leading North American mobile solutions provider.
Polar Mobile's content and advertising platform (SMART™) provides
publishers, brands and advertisers the tools to deliver, measure and
monetize digital media on all major mobile devices including BlackBerry
and iPhone smart phones. Polar has a proven track record in the
delivery of personalized content, strong user experiences and
feature-rich mobile applications for the sports, finance, news and
entertainment verticals. For more information, visit www.polarmobile.com.