Now moms can get health suggestion text messages through a public service program being launched today by a coalition of mobile phone service providers, health professionals, and Federal, State, and Local agencies.
The new program, called text4baby, is a free mobile information service that provides timely health information to women from early pregnancy through their babies' first year. The service sends health tips that are timed to the mother's stage of pregnancy or the baby's age.
Women who sign up for the service by texting BABY to 511411 (or BEBE for Spanish) receive three free SMS text messages each week timed to their due date or baby's date of birth.
The messages focus on topics critical to the health of moms and babies, including, nutrition, seasonal flu prevention and treatment, mental health issues, risks of tobacco use, oral health, immunization schedules, and safe sleep.
Text4baby messages also connect women to public clinics and support services for prenatal and infant care.
"Text4baby represents an extraordinary opportunity to expand the way we use our phones, to demonstrate the potential of mobile health technology, and make a real difference for moms and babies across the country," said Aneesh Chopra, Chief Technology Officer for the U.S. Government.
Ninety percent of Americans have a mobile phone and texting is
especially prevalent among women of childbearing age and minority
populations, who face higher infant mortality rates.
"Getting connected to prenatal care and other services for a healthy
pregnancy is a problem for a lot of women," said Wanda Jones, Principal
Deputy Assistant Secretary for Health at the U.S. Department of Health
and Human Services. "Text4baby provides pregnant women and new mothers
with a new tool to obtain vital information that is critical to
maternal and child health."
The new service, announced by U.S. Chief Technology Officer Aneesh
Chopra at a health technology conference in Washington, D.C., aims to
use one of the most widely used technologies in America--the mobile
phone--to promote maternal and child health. Information provided to
moms through text4baby will help them take care of their health and
give their babies the best possible start in life.
Many U.S. government agencies are involved in the design, outreach, and evaluation of text4baby, and will serve women and babies who learn about their services through the program. These include the Department of Health and Human Services, the Department of Defense Military Health System, and the Office of Science and Technology Policy.
Participating carriers include: Alltel, Assurance Wireless, AT&T, Boost Mobile, Cellular South, Cellcom, Centennial Cellular, Cincinnati Bell, Metro PCS, N-Telos, Sprint Nextel, T-Mobile, U.S. Cellular, Verizon Wireless and Virgin Mobile USA.
Text4baby is an educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), made possible through a public-private partnership that includes more than 100 entities. In addition to the Federal partners listed above, founding partners include HMHB, Voxiva, the CTIA Wireless Foundation, and Grey Health Group. Johnson & Johnson is the Founding Sponsor, and Premier Sponsors include WellPoint, Pfizer, and CareFirst BlueCross BlueShield. The mobile health platform is provided by Voxiva and free messaging services are provided by participating wireless service providers. Implementation partners include BabyCenter, Danya International, Syniverse, Keynote Systems and The George Washington University. Other text4baby partners include national health professional associations; national NGOs; state and local government coalitions from across the country; and MTV Networks.
For more information on text4baby, visit text4baby.org.