Virgin Mobile Live, the newly created Internet music channel
featuring
rock, hip hop, indie, pop and dance remixes, and live interviews,
launches at 11 a.m. (EDT) July 20 with 24-hour-a-day live and
taped
streaming audio programming.
Sir Richard Branson, chairman of the
Virgin
Group, will celebrate the music channel's launch by announcing the
highly anticipated lineup for the 2010 Virgin
Mobile FreeFest powered by Kyocera on the debut of the
channel's
signature show, "FreeFest Sessions", hosted by DJ Abbey Braden.
The
announcement of the festival lineup will occur shortly after 11
a.m.
(EDT) on Tuesday, July 20 on the channel's launch day.
Listeners can tune in every day to Virgin Mobile Live on virginmobilefreefest.com,
virginmobileusa.com, Llisteners can also make song requests at www.twitter.com/VM_Live.
Virgin Mobile Live will present eclectic music and programming,
including:
FreeFest Sessions: A live
daily
signature music show from 11 a.m. to 2 p.m. (EDT) hosted by Braden
of
the Hype Machine and 'SUP' Magazine, spotlighting new music,
features,
interviews with this year's Virgin Mobile FreeFest acts, Virgin
Mobile
Festival Flashbacks, and Virgin Mobile's efforts around youth
homelessness through The RE*Generation initiative.
The FreeStyle with Schott Free:
The music you should be listening to, according to Schott Free,
hip-hop
producer and East Village Radio host, bringing sounds live from
the
streets of New York.
Beyond Talk: A
listener-curated
segment highlighting the top 10 tracks requested via twitter,
airing
each Friday.
Smash Pop: Featuring pop
hits,
remixed and revisited.
"FreeFest Sessions combine my two favorite things - getting the
word out
about amazing artists and anything involving music festivals,"
said
Braden. "The decision to harness this new media platform to raise
awareness of youth homelessness as well demonstrates Virgin
Mobile's
initiative to get users involved within their communities. I'll be
donating my time, too."
The Virgin Mobile FreeFest will be held Sept. 25 at Merriweather
Post
Pavilion in Columbia, Md. Last year's tickets were "freed out" in
less
than 30 minutes, but fans then had a chance to earn a ticket by
donating
time to homeless youth charities across the country through Virgin
Mobile's Free I.P. program. That program also will be conducted
this
year.