Apple's iPhone is gaining market share due to iPhone sales on T-Mobile which is the lowest price from a major carrier for an iPhone(cheaper prices are now available from Virgin Mobile and Straight Talk). Most of the T-Mobile iPhone buyers came from feature phones.
For the three months ending May 2013, the iPhone 5 was the best-selling smartphone at T-Mobile even though sales started in in April. iPhone sales accounted for 31% of T-Mobile’s smartphone sales over this period.
Of T-Mobile iOS buyers, 53% had previously owned a featurephone, which is greater than market average of 45% of iOS owners who previously owned a featurephone.
AT AT&T, iOS accounting for 60.5% of sales and at Verizon iOS was 43.8% of sales.
Of T-Mobile consumers who bought an iOS device since it launched on the carrier, 53% had previously owned a featurephone, well above the market average of 45% of iOS owners who previously owned a featurephone.
iPhone-sales market share rose 3.5 per cent year-on-year to 41.9 per cent, while Android-based phones rose a mere 0.1 per cent, to 52 per cent. Windows Phone increase from .9% to 3.5%.
Smartphone sales were relatively flat Verizon smartphone were 34.6%, AT&T was second (29%), and Sprint in third (12.7%). T-Mobile remains in fourth place with 10.1% of smartphone sales, down 3.4% versus the 3 months ending May 2012.
The figures were released by Kantar Worlpanel analyst Mary-Ann Parlato.