If you want your own color choice for the Moto X today, you can design online then go an AT&T store to purchase a Moto X card or vice a versa.
You can't buy the Moto X with custom colors directly online, yet. The black or white Moto X, you buy from AT&T directly.
Basically, you have your choice of colors, home screen and a greeting for you home screen. Raspberry fans will be happy to note that you can get a raspberry back and raspberry home screen. You can design your Moto X online, but you'll have to get a Moto X card from an AT&T store to complete the transaction.
It takes four business days without engraving to ship.
"Engraving is not available at the time of the launch due to a manufacturing error," reported Motorola. The engraving is expected to come soon.
The Moto X has specialty software features. To activate the camera you twist your wrist twice for Quick Capture by touching the screen. The curved back and 4.7" screen size is for one-handed operation.
It does use the same Motorola X8 mobile computing systems as the Droid mini/Ultra/MAXX that includes the Qualcomm Snapdragon S4 Pro ( packed with 1 dual.7 GHz dual-core Krait CPU and a quad-core Adreno 320 GPU) along with two Motorola processors. It also features a 2220 mAh battery, 10MP camera, front camera, 2GB RAM
As far as specs go the Moto X has a 720p display which is less than the HTC One or Galaxy S4 and it lacks the super 41 MP camera of the Lumia 1020. It's focus is on its special software and usability.
AT&T sells the 16 GB Moto X for $199.99 and the 32 GB Moto X for $249.99 with a two-year agreement. With AT&T Next, the 16 GB model is available for $27 per month and the 32 GB model is $32 per month