AT&T and Samsung are part of the Olympics, let's see what roles they play. It can be confusing as to what the two companies relationships are to Olympics and where they stand and what athletes are associated with what products.
AT&T is the official sponsor of team USA at the London Olympics. One of the most prominent Team USA members Ryan Lochte who appears in a new AT&T TV commercial showing him swimming to London.
Just so you don't get confused, this Samsung Galaxy S III/Note and Samsung are official sponsors of the London Olympic Games. AT&T is the official sponsor of team USA. Lochte most likely received a device from AT&T as part of its sponsorship and also received a Samsung Galaxy S III for participating in the London games. You could say he's swimming in the Samsung Galaxy.
Lotche is using a very well reviewed and promoted device, the Samsung Galaxy S III received excellent reviews, it is sized too large to fit in most pockets (except for U.S. Basketball players). He can't take it in the pool with him because it is not waterproof.
Samsung Mobile USA via its Facebook page is giving away gear signed by team USA basketball player Carmelo Anthony. On the official Samsung USA Facebook page, there is a photo of Carmelo Anthony on a red Samsung Galaxy S III, which has to be from AT&T because AT&T is only carrier to offer a red model. Carmelo Anthony uses S Beam in a Samsung Galaxy S III television commercial. Any Android owner can use the best Olympic apps.
An added bonus to U.S. owners of the Samsung Galaxy S III is the new Samsung Music Hub service, that allows owners to upload music to the cloud, stream, buy new music and listen to personalized music station. A free premium 30-day membership in the service is included. It is now only available to AT&T and U.S. Cellular Samsung Galaxy S III owners, only. Music Hub will be available for T-Mobile, Verizon and Sprint later.
The free service includes access to 7digital catalog, cloud storage, web play and music hub app. The premium verson adds scan/match feature to see which songs to upload, 100GB of media storage and automated updates across registered devices.
Samsung Global Bloggers are reporting live from London, through www.samsungglobalblogger.com, and via their own personal social media networks. They were given their own Samsung Galaxy S III smartphones for webisodes and blogging. They we able to meet Samsung Global Ambassadors David Beckman, Jamie Oliver and Zara Philips.
I only get excited about corporate sponsorship one is sponsoring something that I'm excited about. I do like that the Samsung gave money to save endangered animals. I don't like the Lotche commerical, it's too sweet. Yawn.
Unfortunately, nonprofessional athletes cannot live without corporate sponsorship. We the technology big bucks to pay for it.